I started in 2002 with the birth of my first child, Ky.
Like most new mums I was constantly on the lookout for anything that could make life just a little bit easier. I was amazed to find that there were so many great ideas out there - a true testiment to the ingenuity of mums (and dads) in need.
Unfortunately, I soon discovered that many of the products I found while surfing around the web weren't easily available in Australia. Thus the idea for 'Just For Bubs' was born.
Since then I've made it my mission to bring as many great products to Australia as possible. It started with The Amazing Miracle Blanket which finally allowed me to swaddle my baby just like the nurses in the maternity ward. To this day, it remains our top seller and the product people most recommend to their friends.
But it hasn't stopped there. Since starting Just For Bubs I've had the good fortune to travel to various Baby Expos overseas and just keep finding great products. As always, I'm very excited to be able to offer them in Australia - sometimes for the first time.
I hope you find something you like at Just For Bubs
Sally Baldwin
Mum and Owner